Analysis of British Standard Extension Sockets That Are Hot-Selling in the Middle East
Created At: 2022-01-20

With the continuous development of electronic and electrical equipment, whether in the daily office or in life, people's demand for extension sockets has been steadily increasing. Traditional wall socket usually only has 1-2 plugs. The use of extension socket is a good solution to the contradiction between the rising demand for the use of electronic and electrical products on the one hand, but at the same time the number of wall sockets is far from enough.

Let's take a look at the following ranking of the top selling extension socket products on Amazon's Middle East site.

As can be seen from the top 10 products, the types of extension sockets preferred by Middle Eastern consumers fall into the following four categories.

---basic models

---Tower design plugboards

---Cube (small size) multifunctional plugs

---Extended function models with additional USB charging holes

Let's start with the basic ones.

The base models for the Middle East market, are generally one size larger than the base models for the UK market, which also use the BS standard. It is also easy to see from the pictures that the Middle Eastern market has a preference for colour, mainly white, with light grey on the panel or with coloured lines around the sub-switch. The number of sockets on the patch panel is mainly 4 holes, each with a sub-switch for easy control. The switches will each have an indicator light on the side for the user to check the energised condition.

From the statistics of the length of the power cord of hot-selling products, the 3M length is the most popular model, while the 5M length is the second most popular. The 10M length is still ranked fifth in the hot-selling products, while the final price is higher than the 3M and 5M power cords of the same model. It shows that the long size of the power cord should also be a consideration in the market layout of the extension socket category.

Look again at the tower-shaped design of the extension socket.

As mentioned, the Middle East market has a large population and the demand for electronic products is on the rise. Traditional straight extension sockets usually have a maximum of 5 holes, which is not enough for large families or meeting rooms where multiple devices are charged at the same time. Therefore, the tower design is a good solution to the conflict between space reduction and multi-device use. Moreover, the tower design, with jacks on the front, back, left and right of the product in four directions, and usually a hole at the top, also seems very friendly for different angles of power supply needs.

Small size multifunctional plug.

The small volume multifunctional plug is generally characterised by the fact that the holes are not as numerous as in the tower-shaped extension leads, which are usually shaped in cubes, T-shapes and small squares. It exists more to meet the shortage of holes in smaller quantities. The common cube and T-shaped sockets do not come with a power cable, but are expanded directly on the wall socket by means of pins. Looking at Amazon's TOP selling products ranking, 3 of the top 10 fall into this category, being the second most popular model in addition to the basic models.

These are small socket expansion products that boast a small size and large functionality. When combined with wall sockets, they take up almost no extra space.

Extension ones with USB functionality

As you can see from the TOP list, the New Products list and the Most Anticipated list, half of the products also have a USB port in the extension cord category. For digital devices such as mobile phones, the USB charging port adopts a very convenient and user-friendly design that allows consumers to charge their devices by carrying a cable with them, as opposed to having to connect to a charging head jack.

The following charts, also taken from the Middle East Amazon platform, are the most anticipated extension leads and the new extension leads respectively. We can see from the products on the list how the Middle East market is currently characterised by the development of hot-selling wiring accessories.

Through the above analysis of the characteristics of the Middle East market hot extension socket products, it is easy to see that the hot items in the Middle East market has the following trend characteristics:

1. Mainstream extension socket products are mainly white in colour, with some details adding colour to the lines.

2. Smaller, extension leads are becoming popular with consumers.

3. USB ports have become a mainstream add-on to extension sockets.

Fellow importers, do you have any of these hot products in your order plan? You can also leave a message to communicate about the products and get the latest information on the hot products.

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