As the Middle East market continues growing, the demand for the import of electronic and electrical products continues to expand and the market is gradually becoming more regulated. Then, to seize the opportunity in this blue ocean market, the map of next five years for wall switch products must be laid out in advance. The following are three aspects that you can have insights into the market first.
Firstly, the functionality trend.
With a large number of big families in the Middle East, it is inevitable that single switches or single sockets will develop into multifunctional products. The multi-functional trend is mainly reflected in the following 4 aspects.
1 86-type panel: demands for multiple switches, multiple socket combination models, are rising.
The major of traditional 86-type panel, is in a single function switch, or a single function socket form. Facing the increasing of Middle East family numbers year by year and the exuberant demand for electrical equipment, such products are obviously too single to meet market demand. More and more consumers are opting for the 10A 86 switch panel type, from the original 1 gang 1 way, gradually to 2 gang 2 way, 3 gang 2 way and even 4 gang 2way. The choice of sockets is also developing from 3-hole to 5-hole .
Many purchasers will also choose products with a power-off switch and additional functions such as a night indicator, gradually reflecting the iterative development trend of the Middle East market, facilitated by the demand for humanised products.
2 、The purchase demand for 146 type panels is increasing significantly.
146 type panel is the main rectangular panel exported to the Middle East. Because of its own length advantage, 13A 6 hole 2-bit design can meet the needs of consumers for more holes.
Same as humanized design of 86-type panel, the 146-type panel also enjoys the concept of adding a power-off switch and night indicator. The matching design combination and other details show the human-centred design concept.
3 Increasing demand for USB charging.
With the increasing number of young people in the Middle East market and the rising reliance on electronic devices such as mobile phones, panels with USB charging functions are quite popular among the younger generation of the market. They like to try new things and are gradually becoming the main consumer in the household. The consumer outlook of young people has a very good predictive effect on the future market. Not only do panels with USB functionality meet the need for convenience in use, but more importantly, this product is accepted by the younger generation and continues to expand the market.
4. Touch switches----the introduction of the smart switch concept.
The concept of touch switches and smart switches are beginning to be introduced in the Middle East market. With the continuous development of the Internet era, the interconnection of everything is the trend of the whole world development. However, the current Middle East market is not very popular for this type of product system, so at present, it is more in the concept area, and substantial orders for purchase are not very common. The market needs us to keep digging, so for intelligent switches, touch switches such as the nascent stage of the product, there is a long-term layout for forward-looking people who can gradually accumulate and have such products.
The direction of future life must be towards intelligence and convenience, and the development of smart switches is an inevitable trend.
Secondly, it is being diversified in colour aspect.
With the addition of younger consumer groups, the colour of the product is not just limited to the traditional white. Youngsters like to be open to new visual experiences and prefer to have more options.
1 Gold-coloured panels.
The gold colour scheme is a hot colour in the Middle East in recent years. The effect of gold plating gives the product a very luxurious feel visually. With the combination of different pattern designs and the matt frosted effect, the whole range is full of grandeur.
In addition, the design concept of adding gold lines, as opposed to a whole gold colour, is also very popular in the market. The addition of gold lines makes the whole product look less monotonous and more agile without the strong visual impact of an all-over gold colour. This is why diverse gold elements are becoming a popular trend in the market in the future.
2 Metallic coloured panels.
With the unique material texture of metal, the switch panel in this colour reveals a low-key atmosphere. With the continuous development of the economic level of the Middle East countries, there will be no shortage of customers who have their own pursuit of quality in the futures market, so this type of high-quality material panel series will also be very popular.
3 Colourful panels.
Coloured panels are currently being experimented by major suppliers. At present, the better-reflected colours are rose gold, champagne, beige, gold, silver, coffee and so on. These bold colour attempts have met the needs of young customers who have their own individual needs for colour.
4 Woodgrain panels.
The people of the Middle East have their own obsession with the originality of life. For the decoration style of the house, the natural wood grain system will also become a major theme
The picture below is a summary of the above to help you better understand the overall trends.
Friends, dear importers, you may wish to layout the product structure in advance, in a timely manner according to the situation in their own market, to adjust the layout of the future import product structure, to seize the market.