In recent years, e-commerce selling channels have developed rapidly in China, North America, Europe, and other countries. The outbreak of the COVID-19 in 2020 has promoted the rise of e-commerce selling on a global scale. Faced with the influx of more and more sellers, how to work hard on your own website has become an important part of grabbing market share. For end-customers, do you know how to enrich the detailed page of LED lighting?
You can basically start from the following five points:
Basic Parameters
When advertising lighting to customers, the first and most important thing is to advise the product's basic parameters. For lighting, the basic parameters that customers will pay attention to generally include wattage, color temperature, and matched holders.
1. Wattage
Generally, the power of common lamps ranges from 5W-40W. LED lighting will be a better choice than incandescent lighting because of its higher brightness and more energy saving. Generally, the brightness of a 12W LED bulb is equivalent to a 100W incandescent bulb. Suppliers with more advanced technology can make the light efficiency higher. Homebest's A60 LED bulb further improves luminous efficiency. The luminous efficiency of the 12W LED bulb is equivalent to the 108W traditional incandescent bulb, which saves more than 80% of energy. The comparison of the luminous efficiency with the incandescent lighting highlights its own efficiency advantages, and the comparison is more clear.
Your description can be like the below example:
High-quality LED chips, 12W as bright as 108W incandescent bulbs. Up to 80% energy saving.
2. Color Temperature
It’s a relatively unfamiliar word to end-consumers and is generally used to show different colors of light. We use different numbers 2700K-7500K to represent different lights from a professional perspective, from warm light to cold light. But end-consumers, need a more straightforward way to choose when they view your products. Displaying the contrast of different lights at different color temperatures on the product details page will be more conducive for consumers to choose, and will also reduce a lot of introduction communication costs. HOMEBEST's ceiling lamp has a variety of light sources to choose from to match the lighting needs of different scenes.
Your description can be like the below example:
Three colors optional: daylight white (3000K-3500K), nature white (4000K-4500K), warm white (5500K-6000K), perfect for office, bathroom, kitchen, exhibition, market, etc, various scenes.
3. Lamp Holder
Consumers choose the products they need when buying. In addition to specifying the matched holder in the product information list, you also need a more conspicuous way to express this purpose. It will be more obvious to mark the matched holder model in the product detailed picture. After all, the picture is more conspicuous and eye-catching than the text.
Your description can be like the below example:
Standard E27 base can be easily retrofit with existing holder, to replace old light bulbs. Just need to use simple push and twist-action, no need tool.
CRI and Stability of the Light Source
1. CRI
Color Rendering Index is used to describe the color rendering degree of the light source, that is, the reduction characteristic of the light to the object, generally represented by Ra. From 0 to 100. The greater the value of Ra, the higher the color rendering of the light source. Good color rendering means that the color of the object under this light is closer to the color under the noon sun. Homebest LED candle bulbs use high-quality LED filaments with higher light transmittance. Its glass lampshade makes the light source clearer, and the high color rendering can show the most real and natural colors.
Your description can be like the below example:
High Color Rendering (Ra>80) of this filament bulb provides vivid and natural color that shows you the most real and beautiful colors.
2. No Flicker
Another significant advantage of LED lighting compared to traditional lighting sources is its brightness and stability. The traditional incandescent lamp is based on filament heating to produce light, and the unstable current will cause the light to appear stroboscopic. Using the Homebest LED bulb, and its stable light source can reduce the damage to the eyesight of the family, even in the camera. There will be no flicker, ghosting, and noise. In addition, it does not contain any harmful substances and is friendly to the environment and your family.
Your description can be like the below example:
The bulb provides stable light that can be eliminating eye exhaustion. No flicker, no noise, no flash even under the camera, protect you and your child's eyes.
Quality of Material
Do you think that only the purchaser or seller values product quality? In fact, the product material analysis picture is also a very important part of the details page for end-consumers. Although end-consumers may not be familiar with the proper nouns of some materials as manufacturers, detailed material analysis or internal structure analysis picture can more gain consumers' trust in product quality. The structure and material analysis shown in the picture, indicate the advantages of the material, or the purpose of the production process. Even consumers who do not know the raw materials can feel that this product uses high-quality materials and high-tech processes.
Your description can be like the below example:
High-quality raw material provides you a better user experience, expands the product span life to 30,000 and 15,000 switching cycles.
Easy Assembly
With the extensive expansion of the application of LED lighting, based on the LED bulb, LED downlights / LED panel lights / LED spotlights have also been gradually developed. Unlike bulbs that you only need to screw the bulb to a suitable holder, downlights and other lamps have certain requirements for installation. Adding simple installation steps on the website will reflect the humanized design better and reduce the cost of after-sales communication. For some surface-mounted lighting that requires cutting a hole on the ceiling, the recommended cutting size needs to be clearly and conspicuously marked.
Your description can be like the below example:
Cut out a hole (required size) on the ceiling, connected directly to AC100V-240V power supply, no transformer or other accessories required.
Scope of Application
Compared with most other products, lightings are more ornamental products. As mentioned above, the quality analysis of product materials is an advantage of the lighting. However, in the current market, the technology of LED lighting has reached a certain bottleneck. The technology used by most suppliers is not particularly prominent, so showing some physical renderings or scene renderings on the web page will make your web content richer, attract the attention of consumers, but also be a good show of the lighting with a wide range of uses, strongly matching with the scene and other purposes.
Your description can be like the below example:
Environmentally friendly: contains no mercury or other hazardous substances, very perfect for bedroom, hallway, hotel, corridors, stairwells, also idea as decoration.
Humans are typical visual animals. Although the text is a universal formula to convey information, the effect of pictures is often clearer and more attractive. Then the combination of text and pictures must have details and vividness. The selling point for LED lighting is not only as above. For example, instant-on with no waiting time, appearance, heat dissipation characteristics, service life, switching times, eye protection, high lumens, dimmer and power saving, etc. can also all be advertised points. Although the light source is a very common existence in our lives, when you start to describe it in detail, you can discover more.